SEAN JOSEPH ANDREWS
Selected Works
NAALIYAH STUDIOS Shopify Web
UI/UX Applications
UNDERLINE COOLING Project
PLANT HEALTH MONITOR Project
HYDE CLOSET Case Study
UNITY Game Design
MISC.
©2024 Sean Andrews
Selected Works
NAALIYAH STUDIOS Shopify Web
UI/UX Applications
UNDERLINE COOLING Project
PLANT HEALTH MONITOR Project
HYDE CLOSET Case Study
UNITY Game Design
MISC.
©2024 Sean Andrews
Naaliyah Studios
I was given the incredible opportunity to create the website for Naaliyah Studios using Shopify, with full creative freedom to craft a digital space that embodies the brand's ethos and vision.
Naaliyah Studios is a designer, ready-to-wear clothing brand with a primary focus on womenswear. The brand offers its collections online at naaliyahstudios.com. As a collaborative fashion incubator, Naaliyah Studios is dedicated to creating high-quality, intentional designs that spark conversation and foster memorable customer experiences.
Through this website, I aimed to showcase the unique identity of Naaliyah Studios, aligning every detail with the brand’s dedication to craftsmanship, storytelling, and innovation.
To bring this website to life, I began by drafting detailed mockups in Figma, carefully planning the layout to ensure a seamless user experience. Using Adobe Photoshop, I designed mockups that showcased both the creative process behind the collections and the finished products. These designs were translated into the Shopify theme "Showcase" where I worked to preserve the brand’s aesthetic and storytelling throughout the platform.
This phase of the project highlighted the founder of Naaliyah Studios, Nicole Andrews, whose vision and creativity shaped every element of the brand. From the creation of The Genesis of Her video to the design of every garment, Nicole’s artistic direction inspired the website’s unique visual identity.
As part of the website development, I troubleshooted coding errors, resolved small bugs to ensure smooth performance, and optimized the website for mobile devices, creating a streamlined navigation process for all users.
Beyond design, I implemented backend solutions to support the business operations. This included setting up inventory management and strategizing a PR outreach plan to connect with boutiques, companies, and magazines for organic customer growth.
I configured shipping and expense rates for international orders, expanding the brand’s reach beyond the U.S. To enhance the customer experience, I created a dynamic return and exchange form, incorporating conditional logic to adapt questions based on the product being exchanged or returned.
PR Press Kit
For the Naaliyah Studios PR strategy, I crafted a pitch deck designed to introduce the brand and its unique offerings to magazines and online retailers. It outlines the brand's philosophy and provides a detailed look at the "Kinetic SS25" capsule collection, highlighting our collaboration with artist Vineta Rendler and the integration of art, architecture, and design.
The deck includes visually rich lookbooks, a segment on the "The Genesis of Her" short film, and details about our original music collection, enhancing the brand narrative. This comprehensive presentation aims to engage stakeholders and expand market presence through a fusion of fashion, art, and storytelling.